Lenor Wholesale UK — Scent Boosters & Fabric Care

Lenor has turned fabric fragrance into a category all of its own, and its scent boosters are one of the fastest-growing lines in the laundry aisle. Northern Marketing supplies Lenor wholesale to convenience, discount and household-goods retailers who want a premium fabric-care name that shoppers trade up to. It is a strong margin play — customers treat scent boosters as an affordable everyday luxury — and from a £250 minimum order you can test the fragrances that sell in your area.

Why retailers stock Lenor

Scent boosters are the classic incremental sale: the shopper already buys detergent, and Lenor adds a second fabric-care product to the same basket at a healthy margin. The category is fragrance-led, so shoppers repeat on the scents they love and try new seasonal editions on impulse — which keeps the fixture fresh and the rate of sale high. Because Lenor is the name that defined the category, it carries the trust that value alternatives cannot. See how it sits in the wider fixture in our wholesale laundry & fabric care guide.

The Lenor formats we carry

Our live Lenor range is led by In-Wash Scent Boosters in the 210g and 275g tubs — fragrances such as Cool Cotton, Gold Orchid, Dreamy Jasmine, Unstoppables Violet Fresh and seasonal Northern Solstice give you a broad scent wall on the highest-velocity format. Alongside the boosters we carry Lenor Outdoorable liquid fabric conditioner in 45 and 53-wash bottles, extending the range into core fabric softening. Browse current stock on the Lenor wholesale collection.

Case sizes and reordering

Merchandise scent boosters as a scent wall — the more fragrances a shopper sees together, the more likely they are to trade up and to try a second variant. Keep three or four core fragrances deep for steady repeat sales and rotate seasonal editions to refresh the fixture. Fabric conditioner reorders on a predictable weekly cycle, making it an easy standing-order line. The trade desk can flag which fragrances are turning quickest when you order.

Order Lenor wholesale

Open a trade account for live wholesale pricing and stock. First orders from £250+VAT, free UK delivery over £750+VAT on our own fleet from Nelson. Open a trade account or call 01282 788 685.

Northern Marketing Services Ltd is an independent wholesale stockist of Lenor products. We are not the brand owner and make no claim of official partnership or endorsement.