Retail Margin Calculator

Use this free retail margin calculator to work out exactly what you will make on a line before you order it. Enter your cost per case or per unit, how many units are in a case and the price you plan to sell each unit for, and the calculator shows your unit cost, margin percentage, markup and total profit in seconds. It also compares your price against the most common price-marked-pack (PMP) price points, so you can see at a glance which shelf price gives you the healthiest return.

Margin is the number that decides whether a line is worth its shelf space. Two products can cost the same per case and sell for the same price, yet return very different profit once you account for how many units the case holds. Working the maths out first, rather than after the stock arrives, is the difference between a range that pays its way and one that ties up cash in slow, low-margin lines. For a fuller explanation of the numbers, read our guide to FMCG profit margins, and for choosing which lines to back, see maximising profitability with core range selection.

Remember that the cost per case is only part of the picture. Minimum order values and delivery thresholds change the real cost of buying too, which we cover in our guide to minimum order quantities. When you are ready to buy, Northern Marketing supplies from a low £250 + VAT minimum. Open a trade account to see live trade prices.