Lu Mist Wholesale — Own-Brand Toilet Spray

Lu Mist is Northern Marketing's own pre-use toilet spray — a genuinely differentiated bathroom product that stops odours at source rather than masking them afterwards. Because it is exclusive to us, there is no price comparison and no rival stocking the identical line, so it carries a healthier margin than a commodity air freshener. It is a focused three-SKU range, which keeps it easy to stock and quick to sell through, and you can add it from a £250 minimum order.

Why stock Lu Mist

Pre-use toilet spray is a fast-growing, high-impulse niche — a small bottle with a memorable idea that shoppers happily pay a premium for. As an own brand it hands that premium to you rather than to a branded marketing budget, and the novelty makes it a strong counter-display and point-of-sale product. It sits naturally alongside the rest of your bathroom and air-care range without cannibalising it. The wider own-brand margin logic is set out in our guide on why own-brand is one of the best margin decisions in FMCG.

The Lu Mist range we carry

Lu Mist comes in a 60ml pre-use spray, supplied in counter-display units (CDUs) of 24 across a rotating fragrance line-up — including original Citrus Fresh, Coastal Breeze and Rose Bowl, plus limited-edition mixes. The CDU format is built for the counter: it merchandises itself and drives the impulse buy. See the current live selection on the Lu Mist wholesale collection.

Order Lu Mist wholesale

Open a trade account for live wholesale pricing and stock. First orders from £250+VAT, free UK delivery over £750+VAT on our own fleet from Nelson. Open a trade account or call 01282 788 685.

Lu Mist is an exclusive Northern Marketing own brand — available only through us.