Max Flush Wholesale — Own-Brand Toilet Care

Max Flush is Northern Marketing's own toilet-care brand, and it is one of our biggest own-brand volume sellers. Because it is exclusive to us, you get a full bathroom-hygiene range at an own-brand cost with no like-for-like competition on price — the margin a branded rim block spends on advertising stays with you. From a £250 minimum order you can range the whole fixture on a single brand.

Why stock Max Flush

Toilet care is a dependable, repeat-purchase essential — every household buys it, and they buy it often — which makes it steady, predictable turnover. An own brand in this category is especially strong because shoppers are far less brand-loyal on a rim block than on, say, toothpaste, so a well-priced own-brand line converts easily and holds a better margin. The breadth of formats also lets you serve every price point and habit, from a single rim block to a bulk in-cistern multipack. The own-brand margin logic is in our guide on why own-brand is one of the best margin decisions in FMCG.

The Max Flush range we carry

Max Flush covers the full toilet-care fixture. Rim blocks come in 2×45g twin packs; in-cistern cubes in 2×50g and 4×50g; and high-value in-cistern blocks in 8×50g multipacks for the value shopper. On the active-cleaning side, Max Flush Toilet Cleaner Gel comes in a 45ml clinging bowl format. Fragrances run across Ocean Spray, Citrus Sparkle, Forest/Pine, Lavender and Tropical Blossom, so you can hold a consistent scent wall across every format. Browse the live selection on the Max Flush wholesale collection, and see it in context in our wholesale household cleaning products guide.

Case sizes and reordering

Offer at least two formats — a single rim block for the top-up shopper and an 8-pack in-cistern block for the value buyer — so you capture both the impulse and the stock-up trade. Keep your bestselling fragrances deep; toilet care reorders on a tight, predictable cycle that suits a standing order. The trade desk can advise on the quickest-moving formats and fragrances when you order.

Who buys Max Flush and where it merchandises

Max Flush is built for value-led retail — convenience stores, discount and pound shops, market traders and household-goods sellers whose shoppers want reliable bathroom hygiene at the keenest price. Because brand loyalty is weak in toilet care, a well-priced own brand converts the shopper on sight, and the breadth of formats lets you serve everyone from the single-block top-up buyer to the family stocking up on an 8-pack. Merchandise the range together as a toilet-care block so the shopper sees the full ladder of formats and fragrances in one place, and keep it beside your other bathroom and cleaning lines to complete the fixture.

The own-brand economics are the real story: the margin a branded rim block would spend on advertising stays with you, which means you can run a multibuy or hold a sharp everyday price and still protect your profit. For a category this dependable and this repeat-driven, that is a meaningful advantage over stocking the branded equivalent.

Order Max Flush wholesale

Open a trade account for live wholesale pricing and stock. First orders from £250+VAT, free UK delivery over £750+VAT on our own fleet from Nelson. Open a trade account or call 01282 788 685.

Max Flush is an exclusive Northern Marketing own brand — available only through us.