Noma Labs Wholesale — Own-Brand Lip Balm & Wipes

Noma Labs is Northern Marketing's own everyday-essentials brand, exclusive to us, spanning lip care and wipes. Lip balm in particular is one of the strongest impulse categories in convenience retail, and as an own brand Noma Labs hands you that impulse margin instead of a branded name. It is a broad range across two dependable categories, and you can stock it from a £250 minimum order.

Why stock Noma Labs

Lip balm is a classic counter impulse buy — low price, high frequency, bought without a second thought — and it holds a strong margin as an own brand because shoppers don't price-check a lip balm. Wipes add a steady, repeat-purchase essential in baby care and pet care. Together they give you two reliable turnover categories under one own brand, which keeps ranging and reordering simple. See the own-brand margin logic in our guide on why own-brand is one of the best margin decisions in FMCG.

The Noma Labs range we carry

On lip care, Noma Labs offers single 8g lip balm sticks in Original, Cocoa Butter, Watermelon and Lime & Mint, plus multi-flavour 5-packs that make an easy value buy and a strong counter display. On wipes, the range includes Baby Wipes in a 72-pack and Pet Wipes in a 60-pack for everyday hygiene, with further wipe formats rotating into the range. Browse the live selection on the Noma Labs wholesale collection, and see the wipes in context in our wholesale baby products guide.

Case sizes and reordering

Site the lip balms at the counter where impulse converts, and keep the multi-flavour packs facing for the value shopper. Baby and pet wipes reorder on a steady weekly cycle, so hold them at a modest depth and build them into a standing order. The trade desk can flag the fastest-moving flavours and wipe formats when you order.

Who buys Noma Labs

Noma Labs suits convenience stores, discount retailers, forecourts and market traders — the shops where a lip balm at the till is pure incremental margin and a pack of wipes is a planned essential. The lip balms work hardest as a counter or queue-line impulse, where a low price and a fun flavour convert without a second thought; the multi-flavour packs step the same shopper up to a higher-value buy. The baby and pet wipes bring a different, planned-purchase shopper into the same own brand, which spreads your turnover across impulse and essential without adding a second supplier.

As an own brand, Noma Labs keeps the margin a branded lip balm or wipe would lose to its name, so you can price competitively and still profit — and because it spans two reliable categories, it earns its shelf space in more than one part of the store.

Order Noma Labs wholesale

Open a trade account for live wholesale pricing and stock. First orders from £250+VAT, free UK delivery over £750+VAT on our own fleet from Nelson. Open a trade account or call 01282 788 685.

Noma Labs is an exclusive Northern Marketing own brand — available only through us.