Not Guilty Wholesale — Own-Brand Shampoo Bars

Not Guilty is Northern Marketing's own range of plastic-free shampoo bars — an on-trend, eco-minded line that is exclusive to us. Solid shampoo is a growing category with a strong story, and because Not Guilty is an own brand you keep the margin that a branded equivalent would spend on packaging and advertising. It is a focused three-SKU range that is easy to trial, and you can add it from a £250 minimum order.

Why stock Not Guilty

Shampoo bars sell on two things shoppers increasingly look for: plastic-free credentials and a low unit price that makes them an easy try-me purchase. As an own brand, Not Guilty lets you own that trend at a better margin than a branded solid shampoo, and the compact format merchandises well on the counter and in health-and-beauty bays. It pairs naturally with the rest of your hair-care and toiletries range. See the own-brand margin case in our guide on why own-brand is one of the best margin decisions in FMCG.

The Not Guilty range we carry

Not Guilty shampoo bars come in a 75g format across three complementary variants: Argan & Almond for nourishment, Coconut & Vanilla for a sweeter, moisturising wash, and Tea Tree & Aloe Vera for clarifying, scalp-calming care. The three cover the main reasons shoppers reach for a solid shampoo, so a small facing of all three gives good coverage. Browse the live selection on the Not Guilty wholesale collection, and see how it sits in the fixture in our wholesale hair care guide.

Order Not Guilty wholesale

Open a trade account for live wholesale pricing and stock. First orders from £250+VAT, free UK delivery over £750+VAT on our own fleet from Nelson. Open a trade account or call 01282 788 685.

Not Guilty is an exclusive Northern Marketing own brand — available only through us.