Perfect Scents In Wash Booster 1.98kg - Orchid Delight

Built for households that want their laundry to carry an exotic, memorable fragrance, the Perfect Scents Orchid Delight In-Wash Booster in the 1980g format delivers outstanding value for the cost-per-wash. Add the crystals to the washing machine drum before starting the cycle and they dissolve completely, bonding to fabric fibres and releasing a delicate orchid fragrance throughout the day. The orchid top note is bright and tropical; the mid is creamy and full-bodied; the base of light musk and amber makes the fragrance genuinely long-lasting.

The 1980g tub provides a large number of laundry loads and is ideal for shoppers who prefer to buy infrequently. Compatible with all machine types and fabrics.

Cases of 8 available at trade pricing. Order in bulk from Northern Marketing — MOQ £250 + VAT.

Retailer's note

Who buys it: value retailers whose booster buyers want something more exotic than linen and lavender — Orchid Delight is the range's statement fragrance, for households that treat laundry scent as a signature rather than a default. Merchandise it in the laundry aisle as the third facing in the booster tub block, after Fresh Linen and Lavish Lavender; distinctive scents convert best once the staples have drawn the shopper in. Reorder rhythm: loyal multi-week repurchase, like all family-size tubs — buyers who choose a signature scent stick with it. Range it with the Orchid Delight 200g booster crystals as the low-risk trial format, and let customers trade up to the tub once the scent has won them over.